Welcoming International Visitors

This customer service module has been designed for people working in tourism businesses on the coast in England and focuses in particular on welcoming international visitors.

The lessons that follow explore the importance of customer care and its impact on the local and national economy. It highlights a few basics of customer service which can be implemented in your business or place of work straight away. It presents facts and figures about international visitors, describes the key source markets for England’s coast and discusses some ideas about what you need to do to attract and satisfy these international guests.

Once you have successfully completed this module and answered a short multiple choice quiz based on the information you have read, you will move on to learn more about the tourism offer available in your specific region.

Regional Courses


Northumberland has a wild rugged coastline with magnificent castles in spectacular locations, quiet sandy beaches and quaint fishing villages

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The Yorkshire coast offers a snapshot of England’s coastal heritage with dramatic cliffs, England’s first seaside resort and the North York Moors National Park

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East Coast

Covering the countries of Lincolnshire, Norfolk, Suffolk and Essex the East Coast is particularly noted for its nature and wildlife

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South East

The South East coast from Kent to Hampshire is noted for its cultural and historic features as well as dramatic white cliffs

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South Coast

Dominated by the breath-taking landscapes of the Jurassic Coast, this region covers Dorset and East Devon

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South West

This region, covering the south coast of Devon and the coast of Cornwall is perfect for visitors looking for an active holiday

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North West

The North West coast features the popular visitor destinations of Liverpool and Blackpool as well as stunning scenery

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Durham and North East

The Durham and North East coast has emerged from its industrial past to offer a wonderful coastline to explore

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